How could you use SocioViz to identify influencers? SocioViz is a platform that follows the Twitter users who use a website. These analytics help us identify influencers by the amount of favorites or retweets a tweet is given. 2. Identify a brand influencer for your client’s business using SocioViz (please attach a screenshot from SocioViz …
Author Archives: Claudia Apon
Week 10 Discussion
• Describe the benefits of creating an email creation strategy and process. Why was it important for CommonBond? Email strategy was the best way for CommonBond. It was so important to CommonBond because they were able to analyze their target audience depending on who clicked on the email. The email strategy was successful because it …
Assignment 3
Moz- YMCA Boy’s and Girls Club After comparing both results from the two organizations, I was able to identify some key factors. First off, that both organizations had current events, or news sources, that linked viewers to their site. I also felt like YMCA was more spoken about local with the Portland Press Herald. Another …
Assignment 2
A. Create a Landing Page LANDING PAGE LINK: https://gopropromo.wishpondpages.com/claudia-apon/ B. Consider the layout, use of colors, navigation, pictures, colors, etc. As you plan for the landing page, please evaluate your own landing pages by referring to the following questions again. Please answer the following questions in your mini-essay and then post the evaluation to your …
Discussion Week 4
What is the difference between web design and web development? Do you agree with the author of Purely Branded? Summarize at least three differences mentioned by the author. What does a web designer typically do? (You might want to refer to the following article: https://www.purelybranded.com/insights/web-design-or-web-development-whats-the-difference/ ). The difference between web design and web development is …
Discussion- Week 3
What is the difference between CPC or CPM bidding? Explain which bidding strategy might be appropriate for your client? Why? You should refer to the client you identified in the first Assignment although Google might be able to pair you with a different non-profit (see my announcement message for Week 3). The difference between CPC …
Google Trends
The topics I chose to compare on Google Trends were “Winter” and “Spring”. My reason for choosing these two topics is because we are currently still in winter, yet I wanted to know if since spring is approaching, which was being searched more. What I noticed when analyzing this graph were results I had already …
Week 2- Blog Post
Identify a client for your group project. Part 1 – a concise introduction of your client. Part 2 – List the web site (both the PC version and the mobile version) and the mobile app that you will critique/ evaluate Part 3 – Evaluate the web site and app based on the following criteria: For …
Week One Discussion
Do you have a client in your mind? If so, what is the name of the client? Is it a nonprofit or small business? The client I have in mind is the Holistic Pathways, LLC. This is group for this non-profit was suggested by Rebecca Elliott and I became interested because I took a yoga …
The Journey Begins
Thanks for joining me! Good company in a journey makes the way seem shorter. — Izaak Walton
Claudia Apon- Digital Marketing BUS356 