Week 13- Discussion

1. How could you use SocioViz to identify influencers? 

SocioViz is a platform that follows the Twitter users who use a website. These analytics help us identify influencers by the amount of favorites or retweets a tweet is given.

2. Identify a brand influencer for your client’s business using SocioViz (please attach a screenshot from SocioViz to your blog).

The term I chose to search was “hibachi” for my client. To discover the top influencers, I searched this in SocioViz and discovered that “Mother’s Day” and “reservations” were the most popular hashtags. This allowed me to discover that those are the occasions people go to a hibachi restaurant. Also, I found it interesting that the most active users had the word “hibachi” in their username.

According to Hot-bot, about 81 percent of respondents agreed that recommendations and posts from family and friends directly influenced their buying decisions. What do you think are some of the benefits of using brand influencers? Summarize at least two points from the reading of the chapter.

By using brand influencers, it spreads awareness about a brand and allows for them to build a reputation. It also influences any of the influencers idols, who would be convinced to try the product as well. With the social media platforms today, it can allow the viewer to feel as though they are part of the influencers life if they use the product as well.

Will influencer marketing be more effective than Google Ads? Why? Summarize at least two points from the reading of the chapter or the following articles.

I think for large businesses this is more influential because the audience they are targeting lives on social media and following others’ lives. Also, they can select who their influencers would be so it narrows down the target audience better and would be relevant to the people who would appeal to the product. For example, if an athlete were to be an influencer for Nike, the people who look up to him/her and share common interest would be more susceptible to being the “target audience”.